Digital Marketing Analyst

Atlanta, Georgia, United States | Full-time | Fully remote

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Our client is a premier provider of targeted specialized insurance products in North America and selected other markets.  They are looking for a Digital Marketing Analytics Manager to work in their Atlanta, GA office.  This is an 8 month contract position, temp to perm is possible, but not guaranteed.

 

Description:

The Digital Marketing Analytics Manager is responsible for collecting and analyzing digital marketing channel (web, social, email, etc.) and campaign performance data, preparing and automating quarterly, annual and post-campaign reports and communicating results and data-based recommendations to broader marketing team, LOB leaders and senior level stakeholders. This individual will be our in-house analytics expert, will need superior analytical and problem solving and storytelling (via data) skills to succeed in this role must think outside the box to develop quantitative driven reports that are easily digestible and action oriented. As an integral part of the digital marketing team, the analytics manager will collaborate closely with content, campaign, web and CRO leaders to ensure analytics is part of the entire process (set up and tagging to optimizations to reporting to data-driven recommendations).

 

Primary Job Accountabilities/Responsibilities:
50% of the job:

  • Data Analyzation & Reporting (Campaigns & Channels): with a focus on data visualization, storytelling and providing data driven insights and recommendations, this role is responsible for growing the analytics and reporting center of excellence
  • Responsible for establishing reporting cadence, setting up analytics (UTM codes, tagging, etc.) and utilizing all digital marketing tools available (Elevate, DemandBase, GA, Data Studio, etc.) to report on organic channel performance and campaign level performance
  • Oversee the entire process and making strategic analytic-related decisions during planning process (data capture and tracking), making real-time optimization during campaigns and reporting post campaign with a focus on takeaways and recommendations to optimize future campaigns

40% of the job:

  • Report & Dashboard Delivery: responsible for not only gathering and creating reports and dashboards but also delivering results to marketing group, LOB leaders and key stakeholders in a meaningful and understandable way
  • Testing, Data Capture and Tracking: coordinates data capture and tracking with internal teams and vendors (if applicable) to ensure analytics implementation enables tracking of desired channels, campaign activity and key performance metrics
  • Supports testing, site migrations, content and other updates from a data tracking and analytics perspective

10% of the job:

  • Subject Matter Expert / Continual Learning: serve as point person for analytics questions from marketing, LOB and other teams
  • Continue to learn about Google Analytics, data capture, data visualization and other analytics related areas during their time with the company to ensure they stay on top of trends and innovations in the analytics space

 

Basic qualifications - Experience, Skills, and Knowledge:

  • Bachelor’s degree
  • 4+ years working in the field of data analytics & reporting
  • 2+ years’ experience with web analytics platform, Google Analytics preferred, Adobe and other analytics tools a plus
  • 2+ years’ experience with tag management, Google Tag Manager preferred
  • 2+ years’ experience with A/B testing and web optimization tools such as Optimizely
  • 2+ years’ experience extracting data from various marketing tools such as (social channels, ABM platforms, automation platforms, display and paid search)
  • 2+ years’ experience with data visualization and knowledge of BI tools such as PowerBI
  • 2+ years’ experience in advanced marketing analytics methodologies such as testing, competitive analysis, surveys and experimentation

 

Preferred Experience, Skills, and Knowledge:

  • Bachelor’s degree in data, analytics or marketing
  • Experience using various analytics tools aside from Google Analytics
  • Familiarity with CMS systems preferred (DruPal, WordPress, Sitefinity, etc.)
  • Knowledge of HTML and CSS with an understanding of website architecture and navigation is a plus
  • Proven ability to work across the organization, collaborate and create solid partnerships with stakeholders
  • Quick to understand business needs
  • Knowledge of industry guidelines and best practices
  • Experience analyzing data, identifying trends, summarizing results and making data-centric recommendations to senior leadership
  • Ability to slice and splice data, think outside the box when it comes to analytics and tell stories to non-marketing audiences
  • Familiarity with CMS systems preferred (DruPal, WordPress, Sitefinity, etc.)

 

Travel or Shift Work:

  • Some regional/national travel may be required